Project Goal
Create a unique, bilingual brand presence for a organization that works to promote social justice, agricultural and economic sustainability, and stewardship of the region’s land, air and water.
Summary
Oregon Rural Action (ORA) is grassroots and culturally diverse community-led organization in Eastern Oregon. ORA works to promote social justice, agricultural and economic sustainability, and the stewardship of the region’s land, air, and water. Through community organizing, public conversations, and policy advocacy, ORA is building a rural movement for the well-being of all people and our environment.
Where they started
Where I took them:
SUNRISE
With the organization based out of eastern Oregon, the imagery of a sunrise conveys a sense of geographical location as well as symbolism of a fresh start and the hope that comes with it.
What does it all mean?
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FURROWS
Having a visual reminder of the fields that feed the country and the workers who make it possible keeps the focus on stewardship.
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ARROW
ORA is building a rural movement for the well-being of all people and our environment. Sometimes all it takes is a little help before things start looking up.
