Bass Pro Shops Day One

It looks like this:

What I was told:

How I reacted:

GLOBE

No sooner had I set up the workspace on Adobe Illustrator than I was tasked with redesigning one of the longest standing brands at Bass Pro Shops.

“This is a saltwater sport fishing brand for the serious fisherman and our CEO really likes it… so good luck.”

SO HERE’S WHAT I DID:

+

OCEAN

+

FISH HOOK

=

World Wide Sportsman