Currently: Senior Art Director for Bass Pro Shops & Cabela’s.

Formerly: Art Director for Foerstel, Piper & Martin

Always: A husband, father, outdoorsman, and metalhead.

Hi, my name is Dave and I like to party design.*

*If you understood that reference from the 2007 film masterpiece “Hot Rod” starring Andy Samberg, then congratulations, your taste in movies is impeccable.

Don’t let anyone tell you differently.

Work, work, work, work, work

Flora + Fibre

Completely redesign Natural Reflections, a women’s fashion apparel brand owned by Bass Pro Shops in a way that would appeal to a wider demographic of women who love the outdoors, but don’t want to give off that “I just went for a hike” vibe.

Contributions: Art Direction, Logo Design, Strategy, Photo Direction

Cedar Creek Counseling

Develop branding that celebrates the identity and growth of individuals who seek help with their mental health and wellbeing.

Contributions: Art Direction, Logo Design, Web Design

Oregon Rural Action

Create a unique, bilingual brand presence for a organization that works to promote social justice, agricultural and economic sustainability, and stewardship of the region’s land, air and water.

Contributions: Art Direction, Logo Design

WorldWide Sportsman

Rebrand and refresh a well established fishing apparel brand to honor the tradition of sport fishing and the expeditious nature of those who participate.

Contributions: Art Direction, Logo Design, Brand Positioning

‘Strum

Create an identity for a line of supplements that are based on bovine colostrum to promote gut health and overall well-being.

Contributions: Logo Design, Packaging Design

Redhead Ranch


Develop a western wear apparel line that fits within the already established Redhead Brand but honors the grit and traditions of western American culture.

Contributions: Logo Design, Packaging Design, Retail Design, Photo Direction

LOGOFOLIO

I like to use these tools:

Illustrator

Bridge

InDesign

Lightroom

Photoshop

Experience Design

My Pencil

And sometimes I’ll even use these:

My Pen

My Brain

Figma

After Effects

Dreamweaver

These tools help with my daily responsibilities:

I currently oversee the creative direction of 22 brands as well as the major, mini, and micro marketing campaigns that happen throughout the year. This involves close collaboration with teams across Product Development, Marketing, Photo/Video, Print, Digital, and Retail.

  • Each one of the 22 brands I oversee has a brand standards guide loaded with information about brand positioning, strategy, and creative application. This way our digital, social, catalog, product development, photography, videography, and merchandisers can effectively do their jobs while maintaining brand integrity.

  • Whether it’s a new product launch, marketing strategy, sales campaign, or Johnny Morris decides to throw a massive event like the 2022 World’s Fishing Fair with less than 6 weeks to execute the creative, I’m there to ensure that our brands are properly represented.

  • There’s a lot of creative work that comes out of a company the size of Bass Pro Shops. If it weren’t for the numerous talented individuals I work with, there’s no way it would all get done. So I do everything I can to make sure that they are receiving the information and direction they need to ensure we create quality work for each brand.

  • What are the goals of the business, how are we going to achieve them, and what will it look like are the primary questions I am to answer on a daily basis. In addition to the brand standards, I create styleguides to drive the direction of each of our sales campaigns and events.

 Contact me.

If you would like to chat, please send me a message and I will get back to you as soon as possible.

However, my dog is my secretary, so he may eat it first.