Currently: Senior Art Director for Bass Pro Shops & Cabela’s.
Formerly: Art Director for Foerstel, Piper & Martin
Always: A husband, father, outdoorsman, and metalhead.
Hi, my name is Dave and I like to party design.*
*If you understood that reference from the 2007 film masterpiece “Hot Rod” starring Andy Samberg, then congratulations, your taste in movies is impeccable.
Don’t let anyone tell you differently.
Work, work, work, work, work
Flora + Fibre
Completely redesign Natural Reflections, a women’s fashion apparel brand owned by Bass Pro Shops in a way that would appeal to a wider demographic of women who love the outdoors, but don’t want to give off that “I just went for a hike” vibe.
Contributions: Art Direction, Logo Design, Strategy, Photo Direction
Cedar Creek Counseling
Develop branding that celebrates the identity and growth of individuals who seek help with their mental health and wellbeing.
Contributions: Art Direction, Logo Design, Web Design
Oregon Rural Action
Create a unique, bilingual brand presence for a organization that works to promote social justice, agricultural and economic sustainability, and stewardship of the region’s land, air and water.
Contributions: Art Direction, Logo Design
WorldWide Sportsman
Rebrand and refresh a well established fishing apparel brand to honor the tradition of sport fishing and the expeditious nature of those who participate.
Contributions: Art Direction, Logo Design, Brand Positioning
‘Strum
Create an identity for a line of supplements that are based on bovine colostrum to promote gut health and overall well-being.
Contributions: Logo Design, Packaging Design
Redhead Ranch
Develop a western wear apparel line that fits within the already established Redhead Brand but honors the grit and traditions of western American culture.
Contributions: Logo Design, Packaging Design, Retail Design, Photo Direction
LOGOFOLIO
I like to use these tools:
Illustrator
Bridge
InDesign
Lightroom
Photoshop
Experience Design
My Pencil
And sometimes I’ll even use these:
My Pen
My Brain
Figma
After Effects
Dreamweaver
These tools help with my daily responsibilities:
I currently oversee the creative direction of 22 brands as well as the major, mini, and micro marketing campaigns that happen throughout the year. This involves close collaboration with teams across Product Development, Marketing, Photo/Video, Print, Digital, and Retail.
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Each one of the 22 brands I oversee has a brand standards guide loaded with information about brand positioning, strategy, and creative application. This way our digital, social, catalog, product development, photography, videography, and merchandisers can effectively do their jobs while maintaining brand integrity.
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Whether it’s a new product launch, marketing strategy, sales campaign, or Johnny Morris decides to throw a massive event like the 2022 World’s Fishing Fair with less than 6 weeks to execute the creative, I’m there to ensure that our brands are properly represented.
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There’s a lot of creative work that comes out of a company the size of Bass Pro Shops. If it weren’t for the numerous talented individuals I work with, there’s no way it would all get done. So I do everything I can to make sure that they are receiving the information and direction they need to ensure we create quality work for each brand.
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What are the goals of the business, how are we going to achieve them, and what will it look like are the primary questions I am to answer on a daily basis. In addition to the brand standards, I create styleguides to drive the direction of each of our sales campaigns and events.
Contact me.
If you would like to chat, please send me a message and I will get back to you as soon as possible.
However, my dog is my secretary, so he may eat it first.